[ Who’s behind it? ]
Susan Bee Walker, entrepreneur and owner of Susan Bee Goods, LLC, a product development company; stay-at-home mom for 13 years to 3 boys before ‘idea’; graphic designer by trade, inventor by observation, and entrepreneur by hard work.
Bee was given to me at birth– named after my über stylish grandmother from Chicago. I might be more casual here in Atlanta, but everyday, I don’t leave the house without lipstick, earrings, and… of course, my iPhone. Moving along, birthing, raising and organizing kids, and devoted to my iPhone to keep it all going, I love creating, designing, and suggesting ways of improving billboards while at a stop light.
Fall 2010, juggling phone, keys, and lip balm one chilly wet day on a soccer field, a muddy drop steered me in the direction of thinking, “There’s gotta be a stylish way to protect my phone from drops without bringing a clunky purse and avoiding “phone butt” in a cute pair of jeans.” I started altering accessories to fit my own needs. Serendipitously, my husband said, “You do realize that is how new products are born? If you have a problem, chances are other people share the same problem.” In between carpooling and casseroles, I hadn’t thought of that. Thousands of hours of research and development (using Google and friends for advice), making my own prototype (taught self to use a sewing machine from barely knowing how to sew on a button), writing and illustrating my first patent (tweaked and filed thru lawyer though!), and catching on to the ‘trade talk’ in manufacturing so I could arrive with a top-quality finished product… My new Peepsnake® brand launched the iPhone Scarf in Fall 2012. This blog is about sharing what I learn, and observe, as I balance on my momtrepreneurial path.
Thanks for stopping by for a visit,